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At Reduce My Bills Ltd, we’re committed to protecting and respecting
your privacy.


This Privacy Policy explains when and why we collect personal information about people who visit our website or
with whom we communicate, how we use this data, the conditions under which we may disclose it to others and
how we keep it secure.
This applies to and all related web sites and other services provided by us and on
which a link to this Privacy Policy is displayed (collectively referred to as the “Site”), and all other communications
with individuals though from written or oral means, such as email or phone (collectively, together with the Site,
our “Service”).
We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy
with any changes. By using our website, you’re agreeing to be bound by this Policy.
The terms within this Privacy Policy represent your ‘Right to be informed’ under UK GDPR law.


1. Definitions used in this Privacy Policy
“Client” means a customer of Reduce My Bills Ltd
“Client Data” means personal data, reports, addresses, and other files, folders or documents in electronic form
that a User of the Service stores within the Service.
“Personal Data” means any information relating to an identified or identifiable natural person.
“Public Area” means the area of the Site that can be accessed both by Users and Visitors, without needing to
log in.
“Restricted Area” means the area of the Site that can be accessed only by Users, and where access requires
logging in.
“User” means either:


1. an employee, agent, or representative of a Client, who primarily uses the restricted areas of the Site for
the purpose of accessing the Service in such capacity.
2. a customer of a Client who has been granted access to the Restricted Area of the Site.
“Visitor” means an individual other than a User, who uses the public area, but has no access to the restricted
areas of the Site or Service.


2. What information do we collect on the Service?
We collect different types of information from or through the Service. This is necessary for providing the Service
in accordance with Reduce My Bills Terms of Service which has been agreed to by our Clients and that the
processing is carried out in Reduce My Bills legitimate interests, which are further explained in the section “How
We Use the Information We Collect” of this Policy. We may also process data upon your consent, asking for it as
2.1 User-provided Information. When you use the Service, as a User or as a Visitor, you may provide – and we
may collect – Personal Data. Typically, this Personal Data includes name, email address and phone number.
Personal Data also includes other information, such as geographic area or preferences, when any such
information is linked to information that identifies a specific individual. You may provide us with Personal Data in
various ways on the Service. For example, when you register for an Account, use the Service, post Client Data or
send us customer service-related requests.
2.2 Automatically Collected Information. When a User or Visitor uses the Service, we may automatically
record certain information from the User’s or Visitor’s device by using various types of technology, including
cookies. This “automatically collected” information may include IP address or other device address or ID, web
browser and/or device type, the web pages or sites visited just before or just after using the Service, the pages or
other content the User or Visitor views or interacts with on the Service, and the dates and times of the visit,
access, or use of the Service.

3. How is your information used?
We use the information that we collect in a variety of ways in providing the Service and operating our business,
including the following:
3.1 Operations. We use the information – other than Client Data – to operate, maintain, enhance and provide all
features of the Service, to provide the services and information that you request, to respond to comments and
questions and to provide support to users of the Service. We process Client Data solely in accordance with the
directions provided by the applicable Client or User.
3.2 Improvements. We use the information to understand and analyse the usage trends and preferences of our
Visitors and Users, to improve the Service, and to develop new products, services, feature, and functionality.
Should this purpose require Reduce My Bills Ltd to process Client Data, then the data will only be used in
anonymised or aggregated form.
3.3 Communications. We may use a Visitor’s or User’s email address or other information – other than Client
Data – to contact that Visitor or User (i) for administrative purposes such as customer service, to address

intellectual property infringement, right of privacy violations or defamation issues related to the Client Data or
Personal Data posted on the Service or (ii) with updates on promotions relating to products and services offered
by us. You have the ability to opt-out of receiving any promotional communications as described below
under “Your Choices.”
3.4 Cookies and Tracking Technologies. We use automatically collected information and other information
collected on the Service through cookies and similar technologies to: (i) personalise our Service, such as
remembering a User’s or Visitor’s information so that the User or Visitor will not have to re-enter it during a visit or
on subsequent visits; (ii) provide customised content, and information; (iii) monitor and analyse the effectiveness
of Service and third-party marketing activities and; (iv) monitor aggregate site usage metrics such as total
number of visitors and pages viewed.
3.5 Analytics. We may use Google Analytics on to measure and evaluate access to and
traffic on the Public Area of the Site, and create user navigation reports for our Site administrators. Google
operates independently from us and has its own privacy policy, which we strongly suggest you review. Google
may use the information collected through Google Analytics to evaluate Users’ and Visitors’ activity on our Site.
3.6 Decision Making. Reduce My Bills does not use any personal information from past, current or prospective
clients for profiling (automated processing of personal data to evaluate certain things about an individual); or
automated decision-making (making a decision solely by automated means without any human involvement),
representing your ‘Rights related to automated decision making and profiling’ under UK GDPR law.
We take measures to protect the technical information collected by our use of Google Analytics. The data
collected will only be used on a need-to-know basis to resolve technical issues, administer the Site and identify
visitor preferences; but in this case, the data will be in non-identifiable form. We do not use any of this information
to identify Visitors or Users.

4. Who has access to your information?
Except as described in this Policy, we will not intentionally disclose the Personal Data or Client Data that we
collect or store on the Service to third parties without the consent of the applicable Visitor, User or Client. We
may disclose information to third parties if you consent to us doing so, as well as in the following circumstances:
4.1 Service Providers. We work with third party service providers who provide website, application
development, hosting, maintenance, and other services for us – for example, our development team contains
contractors, and we use Microsoft Azure to host the restricted part of the Site. These third parties may have
access to, or process Personal Data or Client Data as part of providing those services for us. We limit the
information provided to these service providers to that which is reasonably necessary for them to perform their
functions, and our contracts with them require them to maintain the confidentiality of such information.
4.2 Non Personally Identifiable Information. We may make certain automatically-collected, aggregated, or
otherwise non-personally-identifiable information available to third parties for various purposes, including (i)
compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such
parties in understanding our Clients’, Users’ and Visitors’ interests, habits, and usage patterns for certain
programs, content, services, and/or functionality available through the Service.
4.3 Law Enforcement, Legal Process and Compliance. We may disclose Personal Data or other information if
required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws.
We also reserve the right to disclose Personal Data or other information that we believe, in good faith, is
appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent,
abusive, or unlawful uses or activity, (iii) investigate and defend ourselves against any third-party claims or
allegations, (iv) protect the security or integrity of the Service and any facilities or equipment used to make the
Service available, or (v) protect our property or other legal rights, enforce our contracts, or protect the rights,
property, or safety of others.
4.4 Change of Ownership. Information about Users and Visitors, including Personal Data, may be disclosed and
otherwise transferred to an acquirer, successor or assignee as part of any merger, acquisition, debt financing,
sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in
which information is transferred to one or more third parties as one of our business assets and only if the
recipient of the User or Visitor Data commits to a Privacy Policy that has terms substantially consistent with this
Privacy Policy.
Client Data may (subject to terms that may have been agreed with a Client) be physically or electronically
transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of
assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which
information is transferred to one or more third parties as one of our business assets, for the sole purpose of
continuing the operation of the Service, and only if the recipient of the Client Data commits to a Privacy Policy
that has terms substantially consistent with this Privacy Policy.

5. Your choices
5.1 Access, Correction, Deletion. We respect your privacy rights and provide you with reasonable access
(representing your ‘Right to access’ under UK GDPR law) to the Personal Data that you may have provided
through your use of the Services. The personal data we hold on you can be provided to you in CSV format within

thirty (30) days to allow ease of re-use for other services (representing your ‘Right to data portability’ under UK
GDPR law). If you wish to access or amend any other Personal Data we hold about you, or to request that we
delete or transfer any information about you (representing your ‘Right to erasure’ under UK GDPR law), you
may contact us as set forth in the “How to Contact Us” section. At your request, we will have any reference to you
deleted or blocked in our database.
You may update, correct, or delete your Account information and preferences at any time by accessing your
Account settings page on the Service (representing your ‘Right to rectification’ under UK GDPR law). Please
note that while any changes you make will be reflected in active user databases instantly or within a reasonable
period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse,
analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate
reason to do so.
You may decline to share certain Personal Data with us, or choose to request the restriction or suppression of
your personal data (representing your ‘Right to restrict processing’ under UK GDPR law), in which case we
may not be able to provide to you some of the features and functionality of the Service.
At any time, you may object to the processing (representing your ‘Right to object’ under UK GDPR law) of your
Personal Data, on legitimate grounds, except if otherwise permitted by applicable law. If you believe your right to
privacy granted by applicable data protection laws has been infringed upon, please
contact You also have a right to lodge a complaint with data protection
authorities including the ICO (Information Commissioner’s Office) in the UK.
This provision does not apply to Personal Data that is part of Client Data. In this case, the management of the
Client Data is subject to the Client’s own Privacy Policy, and any request for access, correction or deletion should
be made to the Client responsible for the uploading and storage of such data into the Service.
5.2 Navigation Information. You may opt out from the collection of navigation information about your visit to the
Site by Google Analytics by using the Google Analytics Opt-out feature.
5.3 Opting out from Commercial Communications. If you receive commercial emails from us, you may
unsubscribe at any time by following the instructions contained within the email or by sending an email to the
address provided in the “How to Contact Us” section.
Please be aware that if you opt-out of receiving commercial email from us or otherwise modify the nature or
frequency of promotional communications you receive from us, it may take up to ten (10) business days for us to
process your request. Additionally, even after you opt-out from receiving commercial messages from us, you will
continue to receive administrative messages from us regarding the Service.

6. Third-party services outside of our control
The Service may contain features or links to web sites and services provided by third parties (for example,
Google Maps which is used for address locations). Any information you provide on third-party sites or services is
provided directly to the operators of such services and is subject to those operators’ policies, if any, governing
privacy and security, even if accessed through the Service. We are not responsible for the content or privacy and
security practices and policies of third-party sites or services to which links or access are provided through the
Service. We encourage you to learn about third parties’ privacy and security policies before providing them with

7. Data security precautions in place to prevent the loss, misuse or alteration of your

We follow generally accepted industry standards to protect the information submitted to us, both during
transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards
to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorised alteration,
unauthorised disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in
our possession. This includes, for example, firewalls, password protection and other access and authentication
controls. We use SSL technology to encrypt data during transmission through public internet, and we also
employ application-layer security features to further anonymise Personal Data.
However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We
cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so
at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or
destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your Personal
Data has been compromised, please contact us as set forth in the “How to Contact Us” section.
If we learn of a security systems breach, we will inform you and the authorities of the occurrence of the breach in
accordance with applicable law.

8. Data retention
We only retain the Personal Data collected from a User for as long as the User’s account is active or otherwise
for a limited period of time as long as we need it to fulfill the purposes for which we have initially collected it,
unless otherwise required by law. We will retain and use information as necessary to comply with our legal
obligations, resolve disputes, and enforce our agreements as follows:

• the contents of closed accounts are deleted within 3 months of the date of closure;
• backups are kept for 35 days;
• billing information is retained for a period of 7 years as of their provision to Reduce My Bills
• information on legal transactions between Client and Reduce My Bills is retained for a period of 10
years as of their provision to Reduce My Bills

9. Settings
Although we may allow you to adjust your privacy settings to limit access to certain Personal Data, please be
aware that no security measures are perfect or impenetrable. We are not responsible for circumvention of any
privacy settings or security measures on the Service. Additionally, we cannot control the actions of other users
with whom you may choose to share your information. Further, even after information posted on the Service is
removed, caching and archiving services may have saved that information, and other users or third parties may
have copied or stored the information available on the Service. We cannot and do not guarantee that information
you post on or transmit to the Service will not be viewed by unauthorised persons.

10. Data Transfer
As part of the services offered to you through the Site, the information which you provide to us may be
transferred to countries outside the European Union (“EU”). These countries may not have similar data protection
laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we
transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security
measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this
If you use our services while you are outside the EU, your information may be transferred outside the EU in order
to provide you with those services.

11. Data Controller and Data Processor
Reduce My Bills does not collect or determine the use of any Personal Data contained in the Client Data and
because it does not determine the purposes for which such Personal Data is collected, the means of collecting
such Personal Data, or the uses of such Personal Data, Reduce My Bills is not acting in the capacity of data
controller in terms of GDRP law and does not have the associated responsibilities under the UK GDPR. Reduce
My Bills should be considered only as a processor on behalf of its Clients and Users as to any Client Data
containing Personal Data that is subject to the requirements of the UK GDPR. Except as provided in this Privacy
Policy, Reduce My Bills does not independently cause Client Data containing Personal Data stored in connection
with the Services to be transferred or otherwise made available to third parties, except to third party
subcontractors who may process such data on behalf of Reduce My Bills in connection with Reduce My Bills
(Ernest’s) provision of Services to Clients. Such actions are performed or authorised only by the applicable Client
or User.
Reduce My Bills is not responsible for the content of the Personal Data contained or other information stored on
its servers (or its subcontractors’ servers) at the discretion of the Client or User nor is Reduce My Bills
responsible for the manner in which the Client or User collects, handles disclosure, distributes or otherwise
processes such information.

12. Changes and Updates to this Policy
Please revisit this page periodically to stay aware of any changes to this Policy, which we may update from time
to time. If we modify the Policy, we will make it available through the Service, and indicate the date of the latest
revision, and will comply with applicable law. Your continued use of the Service after the revised Policy has
become effective indicates that you have read, understood and agreed to the current version of the Policy.

13. How to Contact Us
Please contact us with any questions or comments about this Policy, your Personal Data, our use and disclosure
practices, or your consent choices by email at If you have any concerns or
complaints about this Policy or your Personal Data, you may contact Reduce My Bills Data Protection Officer by
email at


14. Last Update
This policy was last updated on 9th January 2023

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